To Increase Value Marketers May _________, Decrease Price, or Both

question 340

Multiple Choice

To increase value marketers may _________, decrease price, or both increase benefits and decrease price.

• A)decrease benefits and increase price
• B)decrease both price and benefits
• C)decrease benefits
• D)increase benefits
• E)do nothing and let the perceived value of the item increase as it matures in the life cycle

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Definitions:

Antigens

Foreign substances that induce an immune response in the body, especially the production of antibodies.

Antibodies

Proteins produced by the immune system to identify and neutralize foreign objects like bacteria and viruses.

White Blood Cells

Cells of the immune system involved in defending the body against both infectious disease and foreign materials.

Heart Attack

A medical emergency characterized by the death of heart muscle due to the loss of blood supply, commonly caused by a blockage in one or more of the coronary arteries.