"Value" Involves the Judgment by a Consumer of the Worth

question 37

Multiple Choice

"Value" involves the judgment by a consumer of the worth and desirability of a product or service __________

• A)relative to the amount of time and energy a consumer puts into the purchase process.
• B)based upon the value assigned to similar items owned by the consumer's peers.
• C)that results from performing a careful break-even analysis.
• D)relative to substitutes that satisfy the same need.
• E)based upon the differential between the customer's "needs" and the customer's "wants."

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