When Hallmark Cards Introduced a Line of

question 189

Multiple Choice

When Hallmark cards introduced a line of $.99 cards (about half the price of the previously less expensive cards sold by Hallmark) , the greeting card company was trying to appeal to a mass market that was price sensitive.Hallmark was using a __________ pricing strategy.

• A)prestige
• B)skimming
• C)penetration
• D)demand-backward
• E)experience-curve

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Definitions:

Positive Psychology

An area of psychology focused on the study of positive human functioning and flourishing on multiple levels.

Social Contacts

Interactions between individuals which can contribute to one's sense of belonging, support network, and overall social health.

Temperament

An individual's innate predisposition towards certain emotional responses and behaviors, often observable in infancy and considered as the basis of personality.

Well-Being

A comprehensive term for the condition of an individual or group, encompassing physical, psychological, and social aspects of health and happiness.