The WmWrigley Jr

question 358

Multiple Choice

The Wm.Wrigley Jr.Co.recently introduced a new flavor of Orbit brand sugar free chewing gum - mint mojito.The introductory price was low so that it would create loyal customers for the flavor quickly.In this example, Wrigley is using

• A)price lining.
• B)odd-even pricing.
• C)skimming pricing.
• D)penetration pricing.
• E)demand-backward pricing.

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Definitions:

Trespass to Land

A legal term for entering someone's property without permission, constituting a civil wrong or tort.

Exclusive Possession

The right of an individual or entity to use and control a property without the interference of others.

Private Tort Actions

Legal proceedings initiated by individuals seeking compensation for harm or injury caused by another's wrongful act or negligence.

Environmental Damage

Harm caused to the natural environment due to human activities or natural disasters.