Individuals Can Choose to Purchase Microsoft Stand-Alone Software Packages Such

question 171

Multiple Choice

Individuals can choose to purchase Microsoft stand-alone software packages such as Word, Excel, PowerPoint, and One-Note.However, they may choose the purchase the Office Home and Student 2010 suite which has all of these applications in the same package.Microsoft is using a __________ pricing strategy.

• A)penetration
• B)prestige
• C)bundle
• D)odd-even
• E)standard mark-up

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Definitions:

Validity

The extent to which a concept, conclusion, or measurement is well-founded and likely corresponds accurately to the real world.

Breach of Confidentiality

The unauthorized disclosure of private or protected information without the consent of the person or entity it belongs to.

Confidential Document

A document that contains sensitive information intended to be kept private between specific parties, protected by law or agreement from unauthorized disclosure.

Public Computer

A computer that is made available in public places like libraries, schools, and community centers for use by the general public.