The Dell EC 280 Is a Small Desktop Computer That

question 266

Multiple Choice

The Dell EC 280 is a small desktop computer that uses less electrical power, has a Celeron processor, and is targeted to the less affluent, very large, Chinese market that has never owned a computer.It was introduced at a price of $340 for a basic setup.Dell is using which pricing strategy in this example?

• A)penetration pricing
• B)cost-plus pricing
• C)ROI pricing
• D)market-oriented pricing
• E)skimming pricing

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Definitions:

Preoperational

A stage in Jean Piaget's theory of cognitive development where children from about 2 to 7 years old engage in symbolic play but struggle with logic and understanding the perspective of others.

Conservation

The act of preserving, protecting, or restoring the natural environment, natural ecosystems, vegetation, and wildlife to prevent depletion or destruction.

Cognitive Development

The process of growth and change in intellectual/mental abilities such as thinking, reasoning, and understanding.

Centration

In developmental psychology, the tendency of children in the preoperational stage to focus on one aspect of a situation while neglecting others.