A(n) __________ Product Is One for Which Requires Little Learning

question 58

Multiple Choice

A(n) __________ product is one for which requires little learning by the consumer, and the benefits of the purchase are readily understood.

• A)high-learning
• B)low-learning
• C)fashion
• D)fad
• E)substitute

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Definitions:

Unfreezing Phase

A stage in Lewin's change management model where existing behaviors or processes are prepared for change by reducing forces that maintain the status quo.

Unfreezing Phase

The initial step in Lewin's change model, involving the process of realizing the need for change and preparing for it.

Sense of Urgency

A feeling that an action or project requires immediate attention and quick decision-making to exploit opportunities or avoid crises.

Influential Persons

Individuals who have significant impact or authority in decision-making processes or in shaping opinions and behaviors in a community or organization.