FIGURE 11-7 -As Shown in the Using Marketing Dashboards Figure 11-7 Above

question 176

Multiple Choice

FIGURE 11-7
-As shown in the Using Marketing Dashboards Figure 11-7 above, a BDI of 30 is determined by

• A)finding the percent of the U.S.population in the "Households without children" segment divided by the percent of Hawaiian Punch sold to households without children in the U.S.multiplied by 100.
• B)finding the percent of Hawaiian Punch sold to households without children in the U.S.divided by the percent of the U.S.population in the "Households without children" segment multiplied by 100.
• C)subtracting the total number of non-users from the total number of users of Hawaiian Punch sold to households without children.
• D)finding the difference in total sales of Hawaiian Punch between families who have children with those who do not.
• E)using a chart provided in the category development index.

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Definitions:

Coupon

A coupon refers to the annual interest rate paid on a bond, expressed as a percentage of the face value.

Yield to Maturity

The total return anticipated on a bond if it is held until it matures, considering all payments of interest and principal.

Semiannually

Taking place semiannually, usually once every six months.

Liquidity Risk

The risk that an entity may be unable to convert its assets to cash quickly without significant loss in value, impacting its ability to meet its short-term obligations.