For Consumers, the Primary Benefit of Branding Is

question 42

Multiple Choice

For consumers, the primary benefit of branding is

• A)products tend to be higher in quality.
• B)it helps consumers become more efficient shoppers.
• C)brand items are more readily available.
• D)brand items are usually more expensive initially but cheaper in the long run.
• E)they are often rewarded with buyer loyalty incentives.

---

Definitions:

Respondeat Superior

A legal principle stating that an employer or principal is legally liable for the wrongful actions of an employee or agent, provided these actions happened in the course of their employment or agency.

Employee

Someone who is classified as a paid worker for a principal.

Apparent Authority

A situation where a reasonable third party would understand that an agent had authority to act, even if the agent did not have actual authority.

Tort

An act of wrongdoing or violation of a right that results in civil legal consequences.