The Added Value a Brand Name Gives to a Product

question 245

Multiple Choice

The added value a brand name gives to a product beyond the functional benefits provided is referred to as _________.

• A)brand cache
• B)brand bonus
• C)brand equity
• D)brand benefit
• E)brand enhancement

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Definitions:

Want

A desire for something that isn't essential but is desired for satisfaction or fulfillment.

Need

A requirement essential to someone's well-being or the success of a task or objective.

Shelter

A structure that provides protection from weather and harm, serving as a place of safety and refuge.

Quick-Frozen

A method of freezing food at extremely low temperatures to preserve its quality, nutritional value, and taste.