The Four Steps in the Sequential Building Process of Brand

question 291

Multiple Choice

The four steps in the sequential building process of brand equity include _________, establishing a brand's meaning in the minds of consumers, eliciting the proper consumer responses to a brand's identity and meaning, and to create a consumer-brand connection.

• A)developing positive brand awareness
• B)products lower in price
• C)easing consumers' decision making
• D)products higher in value
• E)needed market modification

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Definitions:

Discrimination

Unjust or prejudicial treatment of different categories of people, especially on the grounds of race, age, sex, or disability.

Institutional Discrimination

Discrimination that has been embedded into the policies, procedures, and practices of an organization or social system, leading to disadvantages for certain groups.

Individual Discrimination

Discriminatory actions taken by an individual based on prejudice against another individual or group.

Plantation Owners

Individuals who owned and operated large agricultural estates, historically reliant on slave labor, primarily in the pre-Civil War United States and some tropical colonies.