The Four Steps in the Sequential Building Process of Brand

question 251

Multiple Choice

The four steps in the sequential building process of brand equity include positive brand awareness, establishing a brand's meaning in the minds of consumers, eliciting the proper consumer responses to a brand's identity and meaning, and to _________.

• A)introduce products lower in price
• B)create a consumer-brand connection
• C)ease consumers' decision making
• D)develop products higher in value
• E)complete needed market modification

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Definitions:

EOM

End of Month, a term often used in business and finance to denote activities, reports, or payments that are due or completed at the end of each calendar month.

Settle

To resolve or conclude (a transaction or dispute), ensuring all terms are met and any necessary payments are made.

Invoice

An Invoice is a document issued by a seller to a buyer, indicating the products, quantities, and agreed prices for products or services.

Payment

The act of transferring money, goods, or services as an exchange to fulfil a legal obligation or purchase.