When a Company Uses Line Extension It Is

question 52

Multiple Choice

When a company uses line extension it is

• A)manufacturing a product under a new brand name that consumers will view as an entirely new product line.
• B)manufacturing a new product with the current brand name to enter a new market segment in its product class.
• C)speeding up the movement of a product category through its product life cycle.
• D)contracting with another firm to manufacture modified versions of the original products.
• E)applying the current brand name to enter a completely different product class.

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