The Desire for a Product Class Rather Than for a Specific

question 183

Multiple Choice

The desire for a product class rather than for a specific brand is called ________ demand.

• A) selective
• B) primary
• C) derived
• D) generic
• E) secondary

---

Definitions:

Financial Position

A company's Financial Position is an overview of its financial health, shown through its balance sheet, reflecting assets, liabilities, and equity at a specific point in time.

Shareholders' Equity

Represents the ownership interest of shareholders in a corporation, calculated as total assets minus total liabilities.

Debt

An amount of money borrowed by one party from another, under the condition that it is to be paid back at a later date, often with interest.

Financial Position

A firm's economic state, reflected by its assets, liabilities, and equity at a given moment.