When a Product Reaches the Decline Stage of the Product

question 328

Multiple Choice

When a product reaches the decline stage of the product life cycle, a firm has two choices.One choice involves product deletion, where a product is dropped from a firm's product line.Another less drastic choice is to retain the product in the product line, but to reduce marketing costs.When this option called _________ is selected, advertising expenditures for the product are reduced, and salespeople do not devote their efforts to selling the product.

• A)decline maintenance
• B)paring down
• C)divestment
• D)maturity re-development
• E)harvesting

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Definitions:

Information Management

The collection, storage, organization, and dissemination of information to support decision-making, coordination, control, analysis, and visualization in an organization.

Political Skills

The ability to understand and influence others in a way that promotes personal, team, or organizational objectives.

Developing

The process of growth, expansion, or evolution, often involving passage through various stages.

Internal Locus

The belief that one has control over their life and outcomes based on their own efforts and actions.