As Product Adopters, Members of the Early Majority Typically

question 83

Multiple Choice

As product adopters, members of the early majority typically

• A)fear debt and use neighbors and friends as information sources.
• B)are skeptical and have below average social status.
• C)act with deliberation and use many informal social contacts.
• D)are leaders in social standing and have slightly above average education when compared to the other adopter classes.
• E)are venturesome, better educated than other product adopters, and use multiple information sources.

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Definitions:

Physical Zone

A specific, tangible area or space designated for a particular purpose or activity.

Arbitrate

To mediate or resolve disputes between parties by making a decision or judgment that is binding upon those involved.

Managers

individuals responsible for controlling or administering an organization or group of staff.

Persuasive Communication

The act of using arguments, appeals, or messages with the goal of influencing the attitudes, beliefs, or behaviors of others.