If a Customer Is Reluctant to Try a New Product

question 174

Multiple Choice

If a customer is reluctant to try a new product because she's afraid it might make her ill, the company is most likely facing a _________ barrier.

• A)usage
• B)emotional
• C)value
• D)risk
• E)psychological

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Definitions:

Sunk Cost Fallacy

The sunk cost fallacy is an economic concept that refers to the misconception leading people to continue investing in something solely because they have already invested resources in it, not considering the future benefits independently of past costs.

Argumentum Ad Baculum

A logical fallacy or argument that uses the threat of force or intimidation to persuade or ensure compliance, essentially an appeal to force.

Argumentum Ad Hominem

A logical fallacy where an argument is rebutted by attacking the character, motive, or other attributes of the person making the argument, rather than addressing the substance of the argument itself.

Reductio Ad Absurdum

A method of argumentation that seeks to disprove a statement by showing it leads to an absurd or contradictory conclusion.