Old Spice Antiperspirant Was Repositioned from a Deodorant Your Grandfather

question 207

Multiple Choice

Old Spice antiperspirant was repositioned from a deodorant your grandfather might use to a strong, hip antiperspirant through commercials that showed the target market of 18 to 30 year old men advocating its use and through a money-back guarantee.P & G used this strategy with its Old Spice brand antiperspirant to

• A)react to a competitor's position.
• B)reach a new market.
• C)catch a rising trend.
• D)change the value offered.
• E)diversify its product offering.

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Definitions:

Social Interest

An individual's sense of belonging and contribution to the welfare of the community.

Family-systems Approach

A therapeutic model which views problems within the context of the family unit, considering the interactions and relationships within it.

Identified Patient

In therapy or family systems theory, the identified patient is the family member who is labeled as the problem or bearer of the family's psychological issues, often drawing focus during treatment.

Interaction Patterns

Recurrent ways in which individuals communicate and respond to each other in social settings, shaping relationships and group dynamics.