The Added Value a Brand Name Gives to a Product

question 245

Multiple Choice

The added value a brand name gives to a product beyond the functional benefits provided is referred to as _________.

• A)brand cache
• B)brand bonus
• C)brand equity
• D)brand benefit
• E)brand enhancement

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Definitions:

Ethnographic Analysis

A qualitative research method focused on studying cultures and practices by observing and interacting with participants in their natural environment.

Market Basket Analysis

A data analysis technique used to understand the purchasing behavior of customers by finding associations between different items bought together.

Narrative Analysis

A method of interpreting and making sense of texts or stories to understand their meanings in a broader context.

Scientific Management

A theory of management that analyzes work flows to improve economic efficiency, especially labor productivity, developed by Frederick Taylor.