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FIGURE 11-8
-The "Dare to Have it All" ad shown in Figure 11.8 above, depicts a set of human characteristics associated with a brand name, which defines its _________.
Competitors' Brands
Brands offered by competing companies in the same industry.
Possible Futures
Various scenarios or outcomes that could occur based on current trends or decisions.
Marketing Strategy
An organization's comprehensive plan formulated for successfully promoting and selling its products or services, focusing on the optimal use of the four Ps: product, price, place, and promotion.
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