The Four Steps in the Sequential Building Process of Brand

question 118

Multiple Choice

The four steps in the sequential building process of brand equity include positive brand awareness, _________, eliciting the proper consumer responses to a brand's identity and meaning, and to create a consumer-brand connection

• A)establishing a brand's meaning in the minds of consumers
• B)products lower in price
• C)easing consumers' decision making
• D)products higher in value
• E)needed market modification