The Four Steps in the Sequential Building Process of Brand

question 251

Multiple Choice

The four steps in the sequential building process of brand equity include positive brand awareness, establishing a brand's meaning in the minds of consumers, eliciting the proper consumer responses to a brand's identity and meaning, and to _________.

• A)introduce products lower in price
• B)create a consumer-brand connection
• C)ease consumers' decision making
• D)develop products higher in value
• E)complete needed market modification