FIGURE 11- -In Figure 11-9 Above, "D" and "E" Represents the Second

question 114

Multiple Choice

FIGURE 11-
-In Figure 11-9 above, "D" and "E" represents the second step in the sequential building process of brand equity which would be to establish a brand's meaning in the minds of consumers from two dimensions:

• A)brand identity/brand emotion.
• B)brand performance/ brand imagery.
• C)consumer judgments/consumer feelings.
• D)brand connotation/brand awareness.
• E)consumer feelings/brand imagery.

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Definitions:

Ames Room

A distorted room that creates an optical illusion, making objects appear larger or smaller than they truly are.

Texture Gradient

A visual cue in perception that allows individuals to see the gradual change in the texture of objects as they move away, helping in depth perception.

Shape Constancy

The tendency to interpret the shape of an object as being constant, even when its shape changes on the retina.

Visual Angle

A measure of the size of an object's image on the retina, relative to the observer's distance from the object.