The Fourth Step in the Sequential Building Process of Brand

question 86

Multiple Choice

The fourth step in the sequential building process of brand equity is _________.

• A)develop positive brand awareness
• B)establish a brand's meaning in the minds of consumers
• C)elicit the proper consumer responses to a brands identity and meaning
• D)create a consumer-brand connection
• E)reward loyal customer behavior

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Definitions:

Tecumseh

A Native American leader of the Shawnee who opposed the United States during the early 19th century, seeking to form a Native American confederacy.

The Prophet

A person regarded as an inspired teacher or proclaimer of the will of God, often foundational in religious contexts.

British Sympathy

Refers to the empathy or support from British individuals or the government towards a specific cause, nation, or situation.

Northwest Territory

A historical region in the United States that encompassed land west of Pennsylvania, north of the Ohio River, and east of the Mississippi River, designated for future expansion.