Kellogg's Heartwise Cereal Changed Its Name to Fiberwise in Order

question 168

Multiple Choice

Kellogg's Heartwise cereal changed its name to Fiberwise in order to

• A)respond to a changing interest from heart care issues to intestinal health issues.
• B)conjure up a stronger image, since "heart" implied sentimentality and "fiber" implied strength.
• C)comply with Food and Drug Administration guidelines on the use of the word "heart" in food products.
• D)avoid a lawsuit by the makers of Heartywise Organic Cereal because they claimed the names and benefits were too similar.
• E)complement its new line of breakfast fiber bars.

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Definitions:

Differential Revenue

The difference in revenue generated from two different business decisions or periods, used to analyze the financial impact of those decisions.

Alternative Proposed Use

A potential use of resources or assets under consideration as an option different from their current application.

Cash

Money in the form of bills or coins, used as a medium of exchange; in accounting, it often refers to assets that are readily available for use.

Opportunity Cost

The cost of forgoing the next best alternative when making a decision.