Private Branding Refers to

question 268

Multiple Choice

Private branding refers to

• A)a strategy where products are given no identifying names other than a description of its contents.
• B)a branding strategy used when a company manufactures products but sells them under the brand name of a wholesaler or retailer.
• C)a branding strategy in which a company uses one name for all of its products.
• D)a contractual agreement whereby a company allows someone else to use its brand name and usually requires that the product be made to its specifications.
• E)a branding strategy for unique, high-priced items that carry the name of the person or firm for whom it was produced.

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Definitions:

Nonjudgmental

Adopting an attitude of acceptance and openness, refraining from passing judgment on or criticizing others' feelings, behaviors, or thoughts.

Active Listening

The process of listening attentively while someone else speaks, paraphrasing and reflecting back what is said, and withholding judgment and advice.

Systematic Desensitization

A behavioral therapy technique used to reduce phobic responses and anxiety through gradual exposure to the feared object or situation combined with relaxation exercises.

Free Association

A psychoanalytic therapy technique in which a patient verbalizes thoughts as they come to mind, without censorship or filtering, to uncover subconscious feelings or desires.