Products a Consumer Will Make a Special Effort to Search

question 196

Multiple Choice

Products a consumer will make a special effort to search out and buy are referred to as

• A)derived goods.
• B)shopping products.
• C)convenience products.
• D)specialty products.
• E)prestige products.

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Definitions:

Kelley

Often associated with George A. Kelley's cognitive theory of personality which emphasizes personal construct psychology, focusing on how people's unique perceptual constructs shape their reality.

Compliance

The act of conforming to a request or command, often used in social psychology to discuss conformity and obedience.

Conformity

The act of matching attitudes, beliefs, and behaviors to group norms, politics, or being similar to others.

Attitude Change

Attitude Change refers to the process by which an individual's feelings, beliefs, or positions on a topic are altered, often as a result of persuasion, new information, or personal experiences.