A Range of Offerings from the Tangible to the Intangible

question 49

Multiple Choice

A range of offerings from the tangible to the intangible or goods-dominant to the services-dominant is called the

• A)product continuum.
• B)tangibility line.
• C)inseparability span.
• D)customer contact audit.
• E)goods-services continuum.

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Definitions:

Significant

A term used in statistics to denote that a result is not likely to occur by chance alone, and therefore indicates a meaningful difference or relationship.

Level of Significance

A threshold used in statistical hypothesis testing to decide whether to reject the null hypothesis, usually expressed as a probability value (p-value).

Inclusion of Education

The practice of incorporating educational elements, values, or practices into broader spheres or systems.

Regression Model

A statistical method for estimating the relationships among variables, often used to predict a response variable's values from one or more predictor variables.