Marketing Dashboards Are Useful in Measuring Actual Market Performance Versus

question 193

Multiple Choice

Marketing dashboards are useful in measuring actual market performance versus the goals set in new-product planning.Once areas of shortfalls are identified, the first step market research would take would be to determine _________.

• A)how to change the promotional strategy
• B)whether the problem is internal or external
• C)whether to drop the failing product or market, or keep it
• D)how much they are willing to spend to correct the problem
• E)if the numbers and processes they are using for evaluation are accurate

---

Definitions:

Available-for-Sale Debt Securities

Debt securities not classified as held-to-maturity or trading securities, recorded at fair value and subject to changes in the income statement upon realization.

Income Statement

A financial statement that reports a company's financial performance over a specific accounting period, detailing revenues, expenses, profits, or losses.

Trading Securities

Financial instruments that are purchased primarily for selling in the near term with the intention of generating profit from short-term price fluctuations.

Fair Value

The amount one would get from selling an asset or the cost to transfer a liability during a well-structured deal between participants in the market at the time of evaluation.