Which Stage in the New-Product Process Would a Firm Use

question 2

Multiple Choice

Which stage in the new-product process would a firm use both a SWOT analysis and environmental scanning to assess its strengths and weaknesses relative to the trends it identifies as opportunities or threats?

• A)new-product strategy development
• B)idea generation
• C)screening and evaluation
• D)business analysis
• E)development

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Definitions:

Ngo Dinh Diem's

Refers to the policies and leadership of Ngo Dinh Diem, the first President of South Vietnam, whose authoritarian regime was marked by nepotism, corruption, and a strong anti-communist stance leading to widespread opposition and his eventual assassination in 1963.

Montgomery Bus Boycott

A significant event in the Civil Rights Movement where African Americans in Montgomery, Alabama, boycotted city buses from 1955 to 1956 to protest segregated seating.

Jo Ann Robinson

An American civil rights activist and educator best known for her role in the Montgomery Bus Boycott of 1955.

Middle-Class Norms

Social expectations and behaviors typically associated with the middle class, including values related to education, occupation, and lifestyle.