Business Researchers Emphasize That Firms Must Actively Involve Customers and Suppliers

question 152

Multiple Choice

Business researchers emphasize that firms must actively involve customers and suppliers in the new-product development process.This means the focus should be on what the new product will __________ rather than simply what they want.

• A)look like
• B)cost them
• C)do for them
• D)replace
• E)surprise them with

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