A Concept Test Is A(n)

question 335

Multiple Choice

A concept test is a(n)

• A)internal evaluation that consists of preliminary testing of a new-product idea rather than the actual product with members of the entire cross-functional team.
• B)external evaluation with consumers that consists of preliminary testing of a new-product idea rather than the actual product.
• C)internal evaluation that consists of preliminary testing of a new-product idea using a mock-up or prototype of the new item.
• D)in-house simulation of the product that is closely observed by all members of the cross-functional team.
• E)in-depth questionnaire filled out both by internal marketing personnel and external customers to ensure that the final product meets all the needs expressed in the original product plan.

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Definitions:

Tribal Societies

Societies organized primarily on kinship and lineage with social, economic, and political structures governed by traditions and customs.

Feudal Societies

Societies characterized by a hierarchical system of governance based on land ownership and service, prevalent in medieval Europe.

Charismatic Authority

Charismatic authority is a type of leadership where the leader's influence is based on their personal charm and the devotion they inspire in their followers, rather than traditional or legal power.

Higher Authority

An entity or individual possessing greater power, control, or influence over others, often used in the context of organizational decision-making or religious belief.