The Stage of the New-Product Process That Involves Exposing Actual

question 99

Multiple Choice

The stage of the new-product process that involves exposing actual products to prospective consumers under realistic purchase conditions to see if they will buy is referred to as

• A)development.
• B)market testing.
• C)business analysis.
• D)commercialization.
• E)screening and evaluation.

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Definitions:

Hyperphagia

An abnormal increase in appetite for food, often leading to excessive eating.

Social Phobia

A type of anxiety disorder characterized by an intense fear of being judged or scrutinized by others in social or performance situations.

Acrophobia

The intense fear of heights, which can significantly impact an individual's ability to climb ladders, ride in tall buildings, or even stand on a chair.

Necrophobia

An extreme or irrational fear of death or dead bodies.