To Help Consumers Assess and Compare Its Insurance Services, Geico

question 216

Multiple Choice

To help consumers assess and compare its insurance services, Geico uses a personable lizard character in its advertising, thus helping to deal with the __________.

• A)intangibility of services
• B)incongruity of services
• C)inseparability of services from consumers
• D)inflexibility of services
• E)insignificance of services

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Definitions:

Performance Standard

A defined benchmark or criteria used to measure and evaluate the effectiveness or success of a task, employee, or process.

Performance Appraisal

A systematic evaluation process by which employees' job performance is assessed, typically by their supervisor, against predefined criteria or objectives.

Career Development

The ongoing process of managing one's work experience and learning opportunities to advance professionally.

Employee Assistance Program (EAP)

A referral service that employees can use to seek professional treatment for emotional problems or substance abuse.