FIGURE 10-5 
-When Heinz changed its ketchup bottle (see Figure 10-5 above) , in terms of its effect on consumption, what degree of learning was required by the consumer?
Definitions:
A/C Circuit
A closed path designed for the flow of electrical current to operate air conditioning systems, including components such as compressors, motors, and capacitors.
Coldest Point
The location within a system, often in refrigeration, where the temperature is the lowest.
Refrigerant Container
A container designed for the safe storage and transportation of refrigerants used in cooling and refrigeration systems.
Compressor Clutch
A device that engages and disengages the compressor in an air conditioning system, controlled by the system's pressure and electrical switches.
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