A 3M Researcher Worked with University Students to Develop the Post-It

question 9

Multiple Choice

A 3M researcher worked with university students to develop the Post-it Flag $\rarr$ Highlighter.His team evaluated the technical feasibility of the proposed design and whether the idea met the new-product objectives.In which stage of the new-product process was this product?

• A)idea generation
• B)screening and evaluation
• C)business analysis
• D)new-product strategy development
• E)concept testing

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Definitions:

Ethical Misconduct

Ethical misconduct involves actions or behaviors by an individual or organization that violate ethical standards or principles.

Ethical Decisions

Choices made based on moral principles and values, considering the rightness and wrongness of potential actions and their impacts.

Unethical Decisions

Choices that go against moral principles and guidelines.

Magnitude of Consequences

The extent or severity of the outcomes resulting from an action or event.