In the New-Product Process, Product Ideas That Survive the Business

question 114

Multiple Choice

In the new-product process, product ideas that survive the business analysis proceed to actual __________.

• A)product demonstration
• B)screening and evaluation
• C)business analysis
• D)development
• E)commercialization

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Definitions:

Public-Policy Exception

A legal doctrine that prevents employers from terminating employees in violation of well-established public policy of the state.

Whistle-Blowers

Individuals who expose illegal, unethical, or improper conduct within an organization, often facing significant personal and professional risk.

Job Dissatisfaction

Is the feeling of being unhappy with one’s job. It is a major cause of voluntary turnover.

Affective Commitment

The emotional attachment and involvement an employee feels towards their organization, influencing their willingness to stay and contribute positively.