Market Segmentation Is Only a Means to an End

question 82

Multiple Choice

Market segmentation is only a means to an end.In economist's terms, market segmentation relates supply (the organization's marketing program) to demand (__________) .

• A)competitive buying behaviors
• B)government regulations
• C)strategic objectives
• D)customer needs
• E)product positions

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Definitions:

Human Relations

The study and management of how individuals and groups interact within an organization to improve morale and productivity.

Structured Problems

Problems that are well-defined, with clear goals and known solutions.

Information Needs

The data and knowledge individuals require to satisfy a particular objective or to make informed decisions.

Familiar

Commonly recognized or easily understood due to being frequently encountered or extensively experienced.