The Zappos.com Segmentation Strategy Is Based on

question 120

Multiple Choice

The Zappos.com segmentation strategy is based on

• A)offering the absolute best selection of shoes and the absolute best service.
• B)designing shoes for every type of occasion.
• C)dividing all their customers into two distinct segments: people shopping for low price and people shopping for style.
• D)offering the best selection of shoes through every possible channel of distribution.
• E)maintaining the simplest method of price points to make the purchase process as simple as possible for its customers.

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Definitions:

Cultural Differences

The varying beliefs, values, behaviors, customs, and attitudes that distinguish one cultural group from another.

Transnational

Transnational refers to the extension or operation across national borders, often used to describe organizations, companies, or activities that have a global reach.

American Philanthropy

The practice of charitable giving and volunteering in the United States, often motivated by a desire to improve societal welfare and support various causes.

Cultural Characteristics

The features that define and differentiate one culture from another, including language, religion, social habits, music, and arts.