The Walt Disney Company Carefully Markets Two Distinct Winnie-The-Poohs-Such as the Original

question 178

Multiple Choice

The Walt Disney Company carefully markets two distinct Winnie-the-Poohs-such as the original line-drawn figures on fine china sold at Nordstrom and a cartoon-like Pooh on polyester bed sheets sold at Wal-Mart.This is an example of

• A)mass customization.
• B)one product and multiple market segments.
• C)price discrimination.
• D)a "Tiffany/Wal-Mart" strategy.
• E)psychographic market segmentation.

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Definitions:

Consumer Needs

Fundamental psychological or physical requirements that motivate consumer behavior and drive purchases.

Attitude

A settled way of thinking or feeling about something, often reflected in a person's behavior.

Attitude Object

Anything toward which an individual has a persistent psychological and evaluative orientation, encompassing feelings, beliefs, and behavioral dispositions.

Earl Grey

A type of tea flavored with the oil from the rind of bergamot orange, noted for its distinctive flavor.