The Second Step in Segmenting and Targeting Markets Is to

question 47

Multiple Choice

The second step in segmenting and targeting markets is to

• A)group potential buyers into segments.
• B)group products to be sold into categories.
• C)develop a market-product grid and estimate size of the overall market.
• D)select target markets.
• E)take marketing actions to reach markets.

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Definitions:

PKa Values

Quantitative measures that describe the acidity of a compound, representing the negative log of the acid dissociation constant (Ka).

Equilibrium Constant

A numerical value that represents the ratio of concentrations of products to reactants at equilibrium in a reversible chemical reaction.

% Conversion

A measure of the efficiency of a chemical reaction, indicating the percentage of reactant that has been converted into product.

ΔG°

The standard Gibbs free energy change, a thermodynamic property indicating the spontaneity of a reaction at standard conditions.