Campbell's Found That Its Canned Nacho Cheese Sauce, Which Could

question 33

Multiple Choice

Campbell's found that its canned nacho cheese sauce, which could be heated and poured directly onto nacho chips, was too hot for Americans in the East and not hot enough for those in the West and Southwest.Today, Campbell's plants in Texas and California produce a hotter nacho cheese sauce than that produced in the other plants.Campbell's is using __________ segmentation.

• A)demographic
• B)behavioral
• C)socioeconomic
• D)geographic
• E)psychographic

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Definitions:

Classical Conditioning

A learning process that occurs through associations between an environmental stimulus and a naturally occurring stimulus.

Rewards and Punishments

Incentives and consequences used to reinforce desired behavior and discourage unwanted behavior, respectively.

Gamification

The application of game-design elements and principles in non-game contexts to engage and motivate people to achieve their goals.

Mastery

A high level of skill or knowledge in a particular subject or activity.