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People Who Do Not Use a Firm's Product or Service

question 196

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People who do not use a firm's product or service, and most likely never will, are referred to as


Definitions:

Conversational Analysis

A methodology in sociolinguistics that studies the structure and function of conversation in human communication.

Humor

Humor is identified as the quality of being amusing or funny, often characterized by expressions, gestures, or the articulation of ideas that are perceived as entertaining.

Ethnomethodologists

Sociologists who study how people use everyday conversation and gestures to construct a shared social order.

Conversational Analyses

A methodological approach in social sciences that studies the structure and patterns of conversation.

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