As an Owner of a Wendy's Fast Food Restaurant, the Information

question 127

Multiple Choice

As an owner of a Wendy's fast food restaurant, the information in Figure 9-3 above suggests

• A)you have an advantage over both McDonald's and Burger King as being the most preferred "second choice" restaurant.
• B)most of the respondents think of Wendy's as their primary fast food restaurant.
• C)McDonald's has fewer "exclusively loyal" customers than Wendy's does.
• D)Burger King is closing in on your market share.
• E)a need to devise a marketing program to win customers from McDonald's and Burger King.

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Definitions:

Coordinated Patterns

Organized behaviors or actions among individuals or groups that are synchronized to achieve a common goal.

Old-Timers

A term referring to people who have a lot of experience or have been in a particular area or field for a long time.

Retroactive Pessimism

The tendency to retrospectively view past events more negatively once an outcome is known, particularly if the outcome is undesirable.

Team Successes

these are accomplishments or achievements attained by a team as a result of its collective effort and cooperation.