As an Owner of a Wendy's Fast Food Restaurant, the Information

question 72

Multiple Choice

As an owner of a Wendy's fast food restaurant, the information in Figure 9-3 above suggests

• A)new menu items or promotional strategies may succeed in converting the prospects into users.
• B)most of the respondents think of Wendy's as their primary fast food restaurant.
• C)McDonald's has fewer "exclusively loyal" customers than Wendy's does.
• D)Burger King is closing in on your market share.
• E)a need to devise a marketing program to win customers from McDonald's instead of Burger King.