Which of the Following Statements About Market Segmentation Is Most

question 70

Multiple Choice

Which of the following statements about market segmentation is most accurate?

• A)Criteria for segmenting markets are the same whether the market is composed of consumers or organizations.
• B)Both consumer markets and organizational markets use demographic, geographic, and behavioral criteria to aid in segmentation.
• C)Psychographic criteria are as important in segmenting organizational markets as they are in segmenting consumer markets.
• D)Organizational markets use completely different selection criteria from consumer markets since organizational markets include non-profit organizations.
• E)The greatest difference in market segmentation strategies between consumer and organizational markets is the degree of profit.

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Definitions:

Criminal Trial

A Criminal Trial is a legal process in which an accused person is tried in a court, judged by a jury or judge, and either found guilty or acquitted based on the evidence presented.

Civil Trial

A legal process in which a court determines the resolution of a dispute between parties involving non-criminal matters.

Federal Courts

Courts established by the national government that have jurisdiction over matters specifically assigned to them by the U.S. Constitution or federal statutes.

Question of Fact

An issue to be decided by the jury or judge regarding the reality of events or existence of facts in a trial.