FIGURE 9-4 -Figure 9-4 Above Shows the Market-Product Grid for a Wendy's

question 16

Multiple Choice

FIGURE 9-4
-Figure 9-4 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus.The best way to describe how the student market is segmented is by

• A)whether the student is a faculty or staff member.
• B)whether the student lives near the campus or far away.
• C)whether the student has the discretionary income to eat at Wendy's.
• D)combining the factors of where the student lives and when (s)he is on campus.
• E)the meals eaten at the restaurant.

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Definitions:

Self-disclosure

The process of sharing personal, often private, information about oneself with others to build relationships or foster intimacy.

Favorable Image

A perception held by consumers or the public that a brand, product, or company is of high quality, trustworthy, or desirable.

Social Interactions

The process by which individuals act and react in relation to others, involving communication, influence, and exchange.

Self-disclosure

The process of voluntarily sharing personal information with others that they would not otherwise know.