After Establishing the Markets and Product Groupings on a Market-Product

question 49

Multiple Choice

After establishing the markets and product groupings on a market-product grid the next step is to

• A)fill in the appropriate cells with precise statistical data from primary and secondary sources.
• B)make intelligent "guesstimates" of market size, for example, using a simple scale from zero to three (no market, a small market, a medium market, and large market).
• C)total the vertical columns to identify the greatest marketing synergies and efficiencies.
• D)total the horizontal columns to identify greatest operations/production synergies and efficiencies.
• E)identify the simplest marketing action to take and select the corresponding target market.

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Definitions:

Muscle Spasticity

A condition characterized by an abnormal increase in muscle tone or stiffness, which can interfere with movement, speech, or cause discomfort and pain.

Dyskinesia

A category of movement disorders characterized by involuntary muscle movements, often as a side effect of long-term medication use.

Cerebral Palsy

A neurological disorder caused by a non-progressive brain injury or malformation that occurs while the child’s brain is under development, affecting body movement and muscle coordination.

Dermatome

Body segment corresponding to a segment of the spinal cord.