Which of the Following Statements Regarding Market Segmentation Is Most

question 105

Multiple Choice

Which of the following statements regarding market segmentation is most accurate?

• A)Secondary data is irrelevant in forming a market-product grid since you are deciding matters that are specific to your own firm.
• B)In most segmentation situations, a single product does not fit into an exclusive market niche.It is important that when grouping products there is no overlap between cells.
• C)It is important to limit information input from too many sources because it can confuse the issue.
• D)Awareness of competition may be important in forming target markets but not in selecting target markets.
• E)In market segmentation, taking action refers to marketing efforts, not in production changes.

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Definitions:

Translated Value

The value of a foreign asset, liability, or transaction expressed in the currency of another country after conversion using the appropriate exchange rate.

Functional Currency

The main form of money in the principal economic setting where a business functions and produces cash flows.

Currency Exchange Rates

Exchange rates for currencies dictate how much one currency can be swapped for another, affecting international commerce and investment.

Operating Expense

Expenses incurred through normal business operations, such as rent, utilities, and payroll, excluding costs directly associated with production.