Differentiation Positioning Requires a Product to

question 209

Multiple Choice

Differentiation positioning requires a product to

• A)compete directly with competitors but emphasize unique product attributes.
• B)compete with competitors on similar product attributes in the same market.
• C)compete with competitors on similar product attributes but in a different market.
• D)seek a less competitive, smaller market niche.
• E)compete against other products of the same company.

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Definitions:

Humanistic Approaches

A psychological perspective that emphasizes the study of the whole person, looking at human behavior not only through the eyes of the observer but through the eyes of the person doing the behaving.

Conditions of Worth

Standards that one feels they must adhere to in order to earn positive regard from others.

Self-Actualization

The realization or fulfillment of one's talents and potentialities, especially considered as a drive or need present in everyone.

Unconditional Positive Regard

An attitude of acceptance and support toward a person regardless of what the person says or does, originally described in the context of client-centered therapy.